The trailblazing social network Bumble has had a busy, history-making month, one that proves the female-focused company’s strategy is poised to shape the future of social media.
First, Bumble rolled out a new policy on body shaming in an effort to “create a kinder and more accepting internet for everyone.”
Their updated terms and conditions explicitly prohibit “unsolicited and derogatory comments made about someone’s appearance, body shape, size, or health. This includes language that can be deemed fat-phobic, ableist, racist, colorist, homophobic or transphobic.”
Users who engage in body shaming, either in their profile or through the app’s chat feature, will receive a warning and repeated violations will result in a permanent ban. To illustrate the prevalence of body shaming, Bumble also released a video featuring disabled users talking about times they were shamed for their bodies.
As a disabled woman, I’ve regularly experienced body shaming on the internet; in fact, the taunts and mocking has steadily increased over the years. People have made fun of my appearance, called me things like “ugly” and “blobfish” and even used my photo in last summer’s cruel new teacher prank on TikTok.
While I mostly just roll my eyes at these comments now, they still hurt because it’s another reminder of just how embedded ableism is in our culture. And it’s also one of the reasons I’ve avoided joining dating apps altogether — I don’t need yet another place to be bombarded by body shaming and ableist rhetoric.
That’s why I was thrilled to see the disability community represented in Bumble’s video. In a world where we continually view disabled bodies as “less than” and unworthy, this ad is the societal pushback we need in 2021. We need to normalize disabilities and disabled bodies and Bumble is taking a much-needed step in that direction.
Bumble user Alex Dacy agrees. The social media influencer, who has spinal muscular atrophy, appeared in the video and was excited to be a part of such a pivotal moment for disability representation, especially coming from a large company like Bumble. The conversation around disabilities and body shaming is long overdue and Dacy is happy to see Bumble leading that conversation.
Read the full article at CNN.