By Kellie Speed
After applying for numerous jobs and receiving countless rejections, Collette Divitto did what not too many young ladies her age might do after college – she decided to start her own business.
Born with Down Syndrome, Divitto has now made it her personal mission to beat all odds and help others with disabilities.
The Ridgefield, Connecticut, native and disability activist graduated from Clemson University’s three-year LIFE program in just two years. Shortly after that, she moved to Boston in search of employment. “I went on about nine interviews and would have a cup of coffee with the CEO and talked about their company, but days later I would always get an email saying it was great to meet you in person, but that I was not a good fit,” she told us in a Zoom interview.
No stranger to facing rejection over the years, the headstrong Divitto knew she would have to reinvent herself. With her mother (and biggest cheerleader), Rosemary, by her side, they developed a marketing plan to do what Collette has always loved doing – baking cookies.
“Collette had a teacher back in high school, who said that she could make baking a profession because she is the best student in the class and helps everyone else in the class,” Rosemary said. “I would always tell Collette I would help her as best as I could to have the life she wanted, but it was Collette who has to do all of the work. She had a mantra that she used to say to herself all the time growing up – ‘I deserve the best for me’ – and that has helped build her confidence, be clear about what she wants, and set herself up to work hard to achieve it.”
After learning the basics of baking in high school, Collette began creating new recipes to have her family taste test. The standout was one filled with chocolate chips, rolled in cinnamon sugar and baked to a golden perfection. Originally dubbed “The Amazing Cookie,” it’s now one of her best sellers.
Today, she has a thriving online cookie business known as Collettey’s Cookies (Click here to visit her website) that serves up everything from her personal favorite (and the now famous) crunchy-on-the-outside, soft-on-the-inside, chocolate chip cinnamon cookies to the popular chewy peanut butter cookies.
With 13 employees and three interns in her Boston kitchen, the Collettey’s team bakes twice a week and ships to customers four to five days a week. “In four hours, they make and bake between 2,000 to 3,000 cookies,” Collette said. “Some of these cookies have to go right into storage containers to avoid getting too hard too fast if not stored immediately, so there are extra precautions they have to take with each cookie along with all of the sanitization requirements.”
At the beginning of the pandemic, Collette decided to create a specialty gift package for essential workers and first responders. The response she received was so overwhelming that she wanted to give back as well. She decided that for all cookies ordered, she would personally match the number of cookies in each order. Right now, she is wrapping up filming for a TV show that will feature select entrepreneurs like Collette, who have faced major challenges in life but were successful in overcoming them.
Collette, who loves chocolate, is in the process of perfecting yet another cookie – this one made with espresso and dark chocolate. She first tested the recipe with milk chocolate and cocoa powder, but determined “it wasn’t rich enough.”
Today, this big-hearted young lady is setting out to prove to the world (one cookie at a time) that with a positive attitude and determination, you can do anything. “I would say to people with disabilities do not focus on your disabilities,” she said. “You need to focus on your abilities. Do not give up on your dreams. Do not let people bring you down, and my favorite saying is, ‘No matter who you are, you can make a difference in this world.’”
Luckily for Collette, she has already done just that.